Mix Dry Ingredients: In a large mixing bowl, combine all-purpose flour, granulated sugar, salt, and instant yeast. Stir until evenly mixed.

Incorporate Wet Ingredients: Warm whole milk and add softened butter. Mix until dough starts to come together.

Knead Dough: Knead for about 5-7 minutes until smooth and elastic. Shape into a ball.

First Rise: Place in a greased bowl, cover, and let rise for about 1 hour until doubled in size.

Roll & Encase Butter: Roll out into a large rectangle, place cold butter in the center, and fold edges over it.

Folding Process: Roll out again and fold into thirds. Wrap and refrigerate for at least 30 minutes. Repeat this two more times.

Shape the Loaf: Roll into a long rectangle, cut into strips, and shape them into desired style in a greased loaf pan.

Second Rise: Cover and let rise in a warm space for about 30-45 minutes until puffy.

Preheat Oven & Prepare Egg Wash: Preheat oven to 375°F. Whisk egg and milk for egg wash, and brush on the dough.

Bake: Place in oven and bake for 25-30 minutes until golden brown.

Cool: Let cool in the pan for 10 minutes then transfer to a wire rack.